What It Actually Is


By wow khoman

I always fucking hated being asked: who’s your favourite designer? It's a standard question and it seems fair enough to be asked. But I never wanted to answer it, not because I couldn’t, but because it was just… not right/applicable/relevant/exact/fitting/… it wasn’t it. It would spark some gut feeling and I felt pretty certain that it missed the point, whatever that may be.  

Keeping silent wasn't an option so I would force myself to give just enough without also harming that thing that was so much more to me wherein any imprecision was fallacy to the greatest of extremes. It's so stupidly dire. 

My response to this question, however, I realized wasn't a possible answer, because it wasn't a name and it wasn't something quick and easy. But the majority of those who asked me this question actually didn't care for the answer as much as how it compared to their own classification for what is thought to be "good." If I couldn’t answer then it was presumed that I was in over my head. If I said names they didn't know, I was reprimanded for being pretentious. If the bits and pieces of my answer matched theirs then I qualified to be someone with taste; more importantly, it affirmed the interrogator’s sense of self worth. 

It really is not right/applicable/relevant/exact/fitting from beginning to end, but so much seems just as misaligned as this scenario. For example, a singer, an “artist,” is celebrated as being the embodiment of a sing instead of the song writer. People say OMG, Taylor Swift gets me, she like understands me like no one else. No she doesn't. She's a delivery apparatus that commercialism created—with some validity—because it was just more profitable to assemble a character than to wait around for someone who can sing, write songs, and is attractive to a wide range of people to appear like a unicorn. But saying I love Taylor Swift is like saying that I love the screwdriver that was used to build a Ferrari.


Because the thing I love about fashion is simply not something someone who isn’t a designer would have been prepared to hear and, therefore, wouldn’t have been able to hear it. Not to come off so exclusive, but it wasn’t anything anyone at all had time for.

I don’t like a single designer or even an array of them—I’m so obsessively fixated nowadays on everything being so exactly true that anything that could change or anything that was extreme was just absolutely not a reality. What I love about fashion is derived from the threads that connect designers and, more specifically, the work produced that have captivated me. It's not about aesthetic, because that's a personal thing only to be relished and experienced on an individual basis.

Not designed for the designer. It’s designed with everyone else in mind, trying to know and feel all the little nuances and little idiosyncrasies and things that make them pause, but not for the right thing.

Creative ability to deliver a world that’s entirely of your own and it is most successful when the final product has nothing to

wow khoman


  • about

    Wow Khoman, 24, born in Bangkok, Thailand. She has spent her life between her home country and the U.S., where she graduated from the Rhode Island School of Design (RISD) in 2015 with a BFA in Apparel Design.

  • Likes thesauruses, Google Sheets, and Adobe Illustrator. Accepts Mexican Coco-Cola tall glasses or regular cans of Coca-Cola for most small monetary transactions.

work room, WowWow Khomanidea, influence